The finished towels are carefully washed and exposed to natural enzymes and a famous water known as 'Uchinuki no Mizu.'

It is an eco-friendly process that creates the natural softness and volume of cotton without using chemical substances and by removing impurities.

It will be a high-quality towel that retains its water absorbency and softness even after washing, without making the fabric thin.

Imabari Towel – The Finest Japanese Quality

Experience the exceptional softness and superior absorbency of the Imabari Towel, crafted in Japan’s renowned Imabari region, where towel-making traditions span over 120 years.

Each towel undergoes rigorous quality testing to meet the Imabari Towel Brand standards, ensuring outstanding water absorbency, long-lasting durability, and a gentle touch on your skin.

Made from 100% high-quality cotton, Imabari Towels are not only functional but luxurious – ideal for everyday use or as a thoughtful gift.